鄭仕集團品牌探討的主題并非性別的多種形態，而是對服飾共性及本質的討論。

品牌把注意力集中在基本款和經典款的打造上，公司一直在推行基礎衣櫥的理念，圍繞基礎單品去延伸，通過設計創意、剪裁、用料、廓形等細節的改變和提升形成一個較為穩定的發展模式。

現在的消費者有時在購物時也很迷失，品牌更有責任去標注出重點內涵，迎合當代社會主流消費觀念。盡管品牌在視覺表達和品牌內涵上有意與當前市面的男裝品牌拉開差距，不過品牌瞄準的并不只是小眾的時裝愛好者，而是一批看似普通但對于服飾態度有所追求的新中產群體。

The theme of Zheng Shi Group's brand discussion is not a variety of gender forms, but a discussion of the generality and essence of clothing.

The brand focuses on the creation of basic and classic models. The company has been pursuing the concept of basic wardrobes, extending around basic items, and forming it through design creativity, tailoring, materials, silhouettes and other details. A relatively stable development model.

Nowadays, consumers are sometimes lost when shopping. Brands are more responsible to mark key connotations and cater to the mainstream consumer concepts in contemporary society. Although the brand intends to widen the gap with the current menswear brands in terms of visual expression and brand connotation, the brand is not only aimed at niche fashion lovers, but a group of new seemingly ordinary but pursuing attitude towards clothing Middle class group.